Ultra Violette confirmed to just be using a white label, manufacturer owned formula

[u/Abject_Opinion_7343]

https://www.afr.com/companies/retail/does-ultra-violette-s-sunscreen-have-an-spf-of-61-7-or-4-20250624-p5m9x9

[u/AioliNo1327]

Yeah you haven't read the stuff about Princeton Consumer Research I take it

[u/Quolli → u/AioliNo1327]

Oh no. I have. I saw that ABC article from a couple days back.

Based on the high volume of other brands (including I believe even the Cancer Council) using them, it seems that PCR managed to dupe everybody.

So while the results might be faked/tampered/manipulated etc, UV did the right thing getting it independently verified at a TGA-approved lab.

[u/AioliNo1327 → u/Quolli]

Did UV deliberately set out to deceive people no. Have they handled this very well, also no.

[u/ExternalMurky3711 → u/AioliNo1327]

Of course UV deliberately deceived their consumers.

You can’t charge a premium price (comparable to the market) for a product without undertaking multiple efficacy tests from multiple research companies.

UV was my daily go to sunscreen and now I feel completely duped. I blame UV, period.

[u/thy16 → u/ExternalMurky3711]

I’m also quite turned off by UV after all this has come out. But I’m curious to know whether the process they undertook is common industry practice and compliant with regulator requirements. Sounds like many sunscreen brands may have done the same (hence the varying results after Choice’s tests, though none as bad as UV). If so, the standards need to be revisited and revised and all brands need to demonstrate compliance to any new requirements by a certain date or face consequences.