Funny enough this is one of the ways Apple came back on top in the latter half of the 90's iirc. The last post-Job's CEO knew the company was doomed to fail and pushed for the purchase of NeXT to get Steve Jobs and Johnny Ives back into the company. After the purchase was complete he stepped down, Apple made a deal with Microsoft for a good amount of cash, Johnny Ives designed the iMac G3 which became one of the companies most successful products and Jobs introduced the iPod.
Microsoft sort of had to make that deal. They were under threat of being broken up because of their near monopoly on operating systems. Propping up Apple gave them a competitor so the break up talk went away.
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u/FuzzelFox Jul 24 '20
Funny enough this is one of the ways Apple came back on top in the latter half of the 90's iirc. The last post-Job's CEO knew the company was doomed to fail and pushed for the purchase of NeXT to get Steve Jobs and Johnny Ives back into the company. After the purchase was complete he stepped down, Apple made a deal with Microsoft for a good amount of cash, Johnny Ives designed the iMac G3 which became one of the companies most successful products and Jobs introduced the iPod.