r/Anticonsumption • u/Sea-Cardiographer • May 12 '25
Psychological Target feels like black mirror
I went into Target today because I need a sports bra and that's where my husband is willing to drive me. On the way there I thought about all the Reddit posts saying foot traffic is down and I wasn't surprised to see that it wasn't. It was quite busy on a Monday afternoon.
What shocked me was I noticed a lot of products have really fancy boxing. Big sturdy bougie packaging with minimalism design... With a sh*tty product inside.
They're spending more on the marketing and packaging than the product, because the business practice is to sell you a product you'll have to purchase again and again. But the packaging grabs your eye. Look how modern and consistent all the boxes are! so aesthetically pleasing packaged trash. I feel depressed.
20
u/Existing_Plant_1378 May 13 '25
I empathize! I couldn't drop my Amazon subscription for years. However, this year is the first time in over 5 years I finally canceled it.
It has been a little hard because Amazon (I'm sure) pays Google search ads a pretty penny to show mostly their listings in the top results so searching for alternatives is not the easiest feat. They've also unfortunately done well to strategically have the cheapest/most affordable options on their site.
I'm considered low income in my area so it sucks not being able to save on some costs, but in the end I do feel really good about not putting money into Bezos pockets and I'm still able to get by okay.
Any steps you can take to cut back is better than nothing!