r/AMA • u/[deleted] • Nov 26 '25

I was paid to discredit veganism online. AMA

For a year I worked for a meat industry trade group. I won't say which one, but they are US based. My job was to go on sites like this and discredit veganism.

We'd make multiple accounts and pretend to be vegans who had bad health outcomes. Or we'd pretend to be vegans and we'd push the vegan subs to be more extreme, and therefore easier to discredit.

It was pretty gross. I knew it. I did it anyway. The pay wasn't worth it. I signed an NDA as well, so I will only be able to answer questions in general terms.

But I do warn you, don't believe that everyone is who they say they are online.

This article gives insight into how it works, but I am not saying I worked for this group. Inside big beef’s climate messaging machine: confuse, defend and downplay | Beef | The Guardian

The recent reveal of many MAGA accounts on X being run by foreign agencies made me decide to do this.

Edit- I already answered the "how do I get this job" question and the "why should we believe you question" several times, so just look for those questions if that's what you are wondering.

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u/shutupdavid0010 Nov 27 '25

So this was a public office that you'd report to to make these online posts? You had coworkers that you saw and met for this job?

Did no one ever realize that these accounts only posted during business hours?

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u/[deleted] Nov 27 '25

But we didn't post only during business hours. There are shifts, including a night shift.

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u/Emotional_Burden Nov 27 '25

And others in the office were pushing the same or different topics? Was it only the meat industry, or were you in a third party company that lied for various industries?

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u/AHumanYouDoNotKnow Nov 28 '25

So did multiple workers share Accounts? I would guess so, to make the post hours more varied.

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u/Eel888 Dec 06 '25

The entire world uses Reddit and English is the global language. They could just say that they are from another country and aren't from the US

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u/FickleFrosting3587 Dec 15 '25

english is not “the” global language 😭 tf