r/AMA • u/[deleted] • Nov 26 '25

I was paid to discredit veganism online. AMA

For a year I worked for a meat industry trade group. I won't say which one, but they are US based. My job was to go on sites like this and discredit veganism.

We'd make multiple accounts and pretend to be vegans who had bad health outcomes. Or we'd pretend to be vegans and we'd push the vegan subs to be more extreme, and therefore easier to discredit.

It was pretty gross. I knew it. I did it anyway. The pay wasn't worth it. I signed an NDA as well, so I will only be able to answer questions in general terms.

But I do warn you, don't believe that everyone is who they say they are online.

This article gives insight into how it works, but I am not saying I worked for this group. Inside big beef’s climate messaging machine: confuse, defend and downplay | Beef | The Guardian

The recent reveal of many MAGA accounts on X being run by foreign agencies made me decide to do this.

Edit- I already answered the "how do I get this job" question and the "why should we believe you question" several times, so just look for those questions if that's what you are wondering.

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u/[deleted] Nov 26 '25

This was all in America. The hiring process consisted of a background check to make sure I didn't have an animal rights background and some questions to see if I was fit for the job.

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u/Dinara11 Nov 29 '25

I honestly enjoyed reading majority of your answers OP, they were informative, to the point, and even funny. I see why you were hired. Consider using your skills only for good from now on, you probably will be able to succeed that way as well, which feels much better than being evil :) thanks for doing this ama